I recently had the amazing opportunity to go to NYC with 40 students and an amazing professor from the University of Oregon. Our Advertising program got to partake in the One Show events and also explore some of the most recognizable ad agencies in the world.
While listening to Craig Damrauer at JWT talk about making yourself become interesting and passionate about life, he told us about the infamously popular garage artist of New York City. Justin Gignac sells packaged garbage as art. I know what your thinking...take a moment to process. Are people really buying packaged NYC garbage to sit on their coffee table or bookshelf? The answer is yes. This garbage is to show not only the art of garbage, but also to remember a special a moment of time.
Can't remember New Year's Eve 2010 in Times Square? Don't worry there is a packaged cube of garbage for that special occasion. Gignac also has specialized garbage from Obama's Inauguration. Special moments call for special garbage.
I realized that after I saw how bizarre it is to sell New York City garbage its also really interesting. That's the point that Craig Damrauer was trying to make. Selling garbage is something people will talk about and become interested. So find your niche and get people talking!
Here are some of Justin Gignac's Garbage Cube Collection
Obama's Inauguration
Garbage
More Garbage
