Puma has teamed up with fuseproject to find a solution to reduce cardboard shoe boxes. The outcome is Clever Little Bag. This idea is a simple, yet innovative solution to reduce the carbon footprint of Puma and also reduce the waste of cardboard and paper. In today's business world, its important for companies to step back and look at how they can improve their sustainability practices. To succeed, you must be innovative, creative and fearless. Puma does just that.